Thursday, October 16, 2014

Why Mobile Games Are Shaking Up The Advertising Business

http://ift.tt/1sHX1gh



Mobile games have never received much respect from the advertising world. Advertisers generally believed that associating a brand with a game only made sense for brands that gamers stereotypically love, like Mountain Dew or Doritos. But today’s mobile gamer is not that stereotype -- it’s everyone.



from Forbes Real Time http://onforb.es/1uaN4mJ

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